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Social Media Image Sizes (2026)

Exact dimensions for every major platform. Bookmark this page and come back whenever you export.

Platform Placement Dimensions (px) Aspect Ratio
Instagram Feed Post (Square) 1080 × 1080 1:1
Instagram Feed Post (Portrait) 1080 × 1350 4:5
Instagram Stories & Reels 1080 × 1920 9:16
Instagram Profile Photo 320 × 320 1:1
TikTok Video / Photo 1080 × 1920 9:16
TikTok Profile Photo 200 × 200 1:1
YouTube Video Thumbnail 1280 × 720 16:9
YouTube Channel Banner 2560 × 1440 16:9
YouTube Profile Photo 800 × 800 1:1
X (Twitter) In-Stream Image 1600 × 900 16:9
X (Twitter) Header 1500 × 500 3:1
Facebook Feed Image 1080 × 1350 4:5
Facebook Link Preview (OG) 1200 × 630 1.91:1
Facebook Cover Photo 851 × 315 2.7:1
LinkedIn Post Image 1200 × 627 1.91:1
LinkedIn Banner 1584 × 396 4:1
Pinterest Standard Pin 1000 × 1500 2:3

Resize for every platform in one click

Stop manually cropping for each platform. Pixly's Social Media Photo Resizer includes preset dimensions for Instagram, TikTok, YouTube, X, Facebook, LinkedIn, and Pinterest — all processed privately in your browser.

Open Social Media Resizer

Which Image Format Should You Use?

Stop guessing. Match the format to the content type for the best quality and smallest file size.

Format Best For Compression Transparency Use Case
WebP Default for web photos & graphics 25–35% smaller than JPEG Yes Hero images, product photos, thumbnails
AVIF Smallest files with fallback 40–55% smaller than JPEG Yes Performance-critical pages with picture element fallback
JPEG Fallback compatibility, email Baseline (lossy) No Email templates, legacy systems, print submissions
PNG Screenshots, text, sharp edges Lossless (large files) Yes UI screenshots, logos as raster, diagrams with text
SVG Logos, icons, illustrations Vector (tiny for simple art) Yes Brand logos, icons, flat illustrations, charts
GIF Short animations (legacy) Limited color, larger files Yes Simple animations where video is not supported

Quick decision framework

  1. Logo, icon, or flat illustration? Use SVG. Export PNG where SVG isn't accepted.
  2. Screenshot or UI with text? Use PNG (or lossless WebP for web).
  3. Photo for the web? Use WebP — or AVIF with a fallback for maximum compression.
  4. Photo for print or archiving? Use high-quality JPEG (90+) or a lossless master.
  5. Need animation? Use animated WebP for short loops, or MP4 for anything longer.

Compress and convert instantly

Pixly's Image Compressor reduces file size up to 80% with zero visible quality loss. Convert between JPEG, PNG, and WebP — all processed in your browser, no uploads required.

Open Image Compressor

Image Optimization Checklist for Web Performance

Images are 50–70% of page weight and the #1 cause of poor Core Web Vitals. Run through this checklist before shipping.

  • Serve AVIF as primary format with WebP and JPEG fallbacks using the <picture> element
  • Always declare width and height attributes on every <img> to prevent Cumulative Layout Shift (CLS)
  • Add fetchpriority="high" to your LCP (hero) image — never lazy-load it
  • Apply loading="lazy" to all below-the-fold images to reduce initial page weight
  • Use srcset and sizes attributes so browsers download the right resolution for each device
  • Add decoding="async" to non-critical images to prevent main-thread blocking
  • Compress to a target quality (AVIF ~50, WebP ~80) instead of guessing by eye
  • Strip EXIF and metadata from production images to reduce file size and protect privacy
  • Keep source images at 2000px+ for product photos so zoom works on mobile
  • Serve images from a CDN with on-the-fly format conversion and resizing

Content Creator Photo Editing Workflow

Post daily across Instagram, TikTok, and YouTube without spending hours in post-production. A 25-photo batch takes under 20 minutes.

  • Batch shoot: Capture a week's worth of content in one session — change outfits, angles, and locations
  • Cull ruthlessly: Reject technical failures, choose winners within bursts, separate heroes from support shots
  • Apply consistent base corrections: Exposure, white balance, and contrast across the full set first
  • Remove distractions: Use AI object removal to erase photobombers, trash cans, and unwanted elements
  • Remove backgrounds for cutouts: Create transparent PNGs for brand collaborations and sponsored content
  • Enhance with AI: Auto-fix lighting, color, and sharpness with one click for visual consistency
  • Resize for each platform: Export at 1080×1350 for Instagram feed, 1080×1920 for Stories and Reels
  • Add watermarks to protect brand assets before publishing to public platforms
  • Strip EXIF metadata before uploading to protect location privacy
  • Review the full set side-by-side before export — consistency issues only show across a batch

E-commerce Product Photo Checklist

Product images do the selling before shoppers read a word. 56% of users inspect images first — make every shot count.

  • Start with a clean hero image: Front-facing, distraction-free background, product clearly identifiable
  • Include 5–8 images per product: Hero, back/side angle, detail close-up, scale reference, lifestyle shot
  • Shoot at 2048×2048px minimum so pinch-to-zoom works on mobile devices
  • Use consistent aspect ratios across all product images to prevent gallery layout shifts
  • Remove backgrounds for a clean, consistent catalog look across collection pages
  • Add lifestyle context: Show the product in use, in environment, or worn by a model
  • Compress all product images to WebP or AVIF — target under 200KB per image
  • Write descriptive, keyword-rich alt text for every product image for SEO and accessibility
  • Place video early in the carousel (position 2–3) — 73% of consumers prefer video to learn about products
  • A/B test hero images: Stores upgrading from flat-lay to lifestyle shots see 18–24% lift in add-to-cart rate

Marketer's Image Strategy Guide

From creative brief to published assets — a practical workflow for marketing teams producing visual content at scale.

Build a Brand Prompt Guide

Translate brand guidelines into reusable templates: color palettes, aspect ratios, style descriptors, and negative prompts. Ensures every team member produces on-brand visuals.

Use the AI Enhancer for consistent brand styling

Batch Generate Campaign Assets

Produce all visual assets in a single session — Instagram posts, Stories, LinkedIn banners, blog headers, ad creatives. Generate variants per format from one concept.

Batch process with the Batch Image Processor

Refine with AI Editing

Raw AI generations rarely go straight to publication. Use background removal, inpainting, upscaling, and color correction to polish assets before delivery.

Remove backgrounds for clean ad creatives

Run QA Before Publishing

Check brand consistency, anatomical accuracy, text spelling, composition, resolution, legal compliance, and accessibility. Assign one team member as AI QA reviewer per campaign.

Compare before/after with the Image Comparison Slider

Frequently Asked Questions

Quick answers to the most common image editing and optimization questions.

What are the correct social media image sizes in 2026?

In 2026, the most common standard is 1080 pixels wide. Instagram feed posts work best at 1080×1350 (4:5 portrait), Stories and Reels at 1080×1920 (9:16), and square posts at 1080×1080. YouTube thumbnails should be 1280×720, and TikTok content uses 1080×1920. Use Pixly's Social Media Photo Resizer to automatically crop and resize for any platform.

Which image format should I use for my website?

Serve AVIF as your primary format with WebP and JPEG fallbacks using the HTML <picture> element. WebP is the best modern default — 25–35% smaller than JPEG with universal browser support. Use PNG only for screenshots or images with text, SVG for logos and icons, and JPEG as a legacy fallback. Pixly's Image Compressor can convert and compress your images to WebP instantly.

How do I optimize images for Core Web Vitals?

Start by serving modern formats (AVIF/WebP), always declaring width and height attributes, adding fetchpriority="high" to your LCP image, lazy-loading below-the-fold images, and using srcset for responsive delivery. Compress to a target quality rather than by eye. Strip unnecessary metadata. These steps directly improve LCP, CLS, and INP scores.

How many product images should I show on my ecommerce store?

Research shows 5–8 images per product is the sweet spot. Include a hero shot (clean background, front-facing), alternate angles, detail close-ups, a scale reference, and at least one lifestyle shot. Shoot at 2048×2048px minimum so zoom works on mobile. Use Pixly's AI Background Remover for clean, consistent catalog images.

How can content creators save time on photo editing?

Batch shooting and batch processing are the biggest time-savers. Capture a week's worth of content in one session, then use AI tools to normalize lighting, remove distractions, and resize for each platform. A batch of 25 photos can be processed in under 20 minutes with AI, compared to 2+ hours manually. Pixly's Batch Image Processor handles compression, resizing, and format conversion in bulk.

Is Pixly really free and private?

Yes. Pixly processes all images entirely in your browser using WebGPU and WebAssembly. Your images never leave your device — there are no uploads, no servers processing your data, and no accounts required. All tools are free and unlimited. This architectural privacy means we literally cannot access your images.

What is AI image upscaling and when should I use it?

AI upscaling uses a neural network (like ESRGAN) to reconstruct high-frequency details that don't exist in the source image. It doesn't just stretch pixels — it generates plausible detail based on learned patterns. Use it for slightly low-resolution images that need to be larger: profile photos, product images for high-DPI displays, or old photos for printing. Pixly's AI Image Upscaler supports 2x and 4x upscaling.

How do I remove EXIF metadata from my photos?

EXIF metadata can include GPS coordinates, timestamps, and device information. To strip it before uploading, use Pixly's EXIF / Metadata Remover — it removes all EXIF, GPS, and hidden metadata from your photos instantly, right in your browser. This protects your location privacy when sharing images on social media or public platforms.

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